In this first part of the challenge, we’ll uncover the process that makes each cup unique—from hand-picking beans to precision roasting. You’ll explore why specialty coffee stands out, the power of micro-lot farming, and how practices like recycling coffee grounds and using blockchain for transparency are shaping a more sustainable future. 

Grab your favorite coffee mug (and don't forget to snap it with MugShot); it’s time to see why every step in the specialty coffee journey makes that cup extra special!

We will now explore how specialty coffee does more than taste good—it builds up local communities, finds creative ways to repurpose used coffee grounds, and transforms tiny plots of land into powerhouse micro-lots that redefine quality. You’ll discover how specialty coffee producers are making a difference, one bean at a time, through practices that protect the environment and support farmers.

We finish this challenge by exploring the coffee producers of Inka Gold Coffee. 

Nestled in the heart of Cusco, Peru, Inka Gold is more than just coffee—it’s a labor of love passed down through generations, all while championing the environment and supporting local farmers.